Famous Last Words

"Take my worlds apart"

Wednesday, June 15, 2005

"But what if.....?"

You know what I think is genius? Even if it is mean and cruel and manipulative? Any guesses? Nope, you're wrong. It's the media. Man, those people are so smart! You may be thinking exactly what my professor would speak about in my SJP class, how the media is terrible and all that fun stuff. But if you really think about, they're smart! Sure, they manipulate people and everything, but they accomplish their goals quite effectively. I think the media's biggest tactic used is playing on peoples' fears. I was watching TV the other day (surprise surprise) and there was this Tylenol commercial on. They had this woman talking about how she was taking Advil and how it was bad for your stomach and that she was having stomach problems because of it, and then at the end they're like, "Tylenol works without the stomach pain" or something like that. I am no medical doctor by any means, maybe Advil really is bad for your stomach, I don't know. But I thought it was funny how they were using the strategy of making people afraid to continue using Advil. It may be a low blow to the Advil company, or not a very honest advertisement, but you have to give them credit because I bet there will be so many people switching to Tylenol because they start thinking, "hmmmm....I have a stomach ache. *gasp* I took Advil today! The commercial must be right!" Maybe that's a bit exaggerated, but still. You'd be surprised how many people get sucked into these things.

I have no energy right now (work is killin' me!) to even try to make this post "intellectual" or anything like that because I know this is such a huge topic, but I figured I'd just write that down while I was thinking about it. So hey, if you people want to make it into a big thing, go right ahead! I'm always interested in hearing everyone's opinion on the media.

2 Comments:

  • At 8:03 a.m., Anonymous Anonymous said…

    Lol. I know what you mean, and that's why I enjoyed my media studies course so much.

    Would you believe it if I told you there was a Canadian Code of Advertising Standards? Lol. http://www.adstandards.com/en/Standards/canCodeOfAdStandards.asp I had to read through it and find commercials that broke the code for an assignment in my media studies course.

    Let me tell you, those media people are tricky! So many commercials that ALMOST broke the code somehow didn't apply... but they still managed to twist the rules. Then there are the other ones that just flat out break the code. Lol.

    But I agree, it's interesting stuff!

     
  • At 11:01 a.m., Blogger Abe said…

    There's so much that can be done with language, images, music, etc. Television is a very powerful media, that is used 'well' by the media.

     

Post a Comment

<< Home